Since 1987, Laserfiche® has used its Run Smarter® philosophy to create simple and elegant enterprise content management (ECM) solutions. More than 30,000 organizations worldwide use Laserfiche software to streamline document, records and business process management.

Product Marketing Manager at Laserfiche

As the Product Marketing Manager for the Empower Conference, you will be responsible for developing and implementing the messaging, strategy and vision of Laserfiche Empower Conference, which attracts 3,000 global attendees.

 You’ll drive the product positioning, key benefits, packaging and messaging for our most visible and impactful customer and prospect event. You’ll work closely with teams across the company to research market opportunities and challenges, gather and prioritize customer requirements, and develop strategic project plans.

A Product Marketing Manager should have superior communication skills, including the ability to foster meaningful relationships with executive, technical and business teams. The right individual will possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality.

 Responsibilities:

  • Work with executive and senior management to develop event positioning, messaging and branding
  • Develop the strategy for pricing, messaging, packaging and promotion of the Empower Conference
  • Develop and implement a company-wide go-to-market plan, working with Events, Marketing Communications, Marketing Strategy, Presales and Development to execute
  • Collect and analyze data, including benchmarking, to identify market and expansion opportunities
  • Analyze the success of each event and propose creative new improvements to attendees’ experience

 Requirements:

  • Four-year degree (BA, BS) in marketing, business, psychology or an technology-related field
  • 3-7 years of experience in digital marketing, product marketing, technology product management or marketing communications preferred
  • Ability to organize and prioritize in a fast-paced environment with minimal supervision
  • Excellent written and verbal communication skills – there is a heavy amount of writing, presenting and selling ideas in this role
  • Prefer working in a collaborative, cross-team capacity, but with the ability to independently analyze information and solve problems
  • Experience with any of the following programs preferred: Tableau, Google Analytics (or other web analytics platform), Marketo, HubSpot
Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.

Company Reviews

"One less frequently mentioned quality [in Laserfiche employees] is simply not being afraid. Not being afraid of asking questions, of trying something out for yourself, of speaking up."
Brianna Blanchard
Software Test Engineer
at Laserfiche
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Why work with us
Here at Laserfiche, we all share a common curiosity for anything and everything. This brings an all-hands-on-deck approach to our office. Employees quickly become experts in their roles, but more often form cross-functional teams, collaborate at all levels and take on impactful projects from day one.
Culture
Maybe it’s the year-round California sun, but our folks are a social bunch with a knack for sharing their passions: Our foodies dine together at the best joints around LA; the sporty types hit the surf and soccer fields; the sailors charter our company sailboat, The Flying Fiche, to glory on the high seas, and much more.
Perks & Benefits
Daily complimentary lunch
On-site recreation: pool tables, ping pong, free yoga classes
Free medical, dental and vision insurance
Generous 401k matching program
Social clubs: running, sailing, climbing, book club, board game club, hiking and more
Professional development opportunities like Toastmasters International

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