Since 1987, Laserfiche® has used its Run Smarter® philosophy to create simple and elegant enterprise content management (ECM) solutions. More than 30,000 organizations worldwide use Laserfiche software to streamline document, records and business process management.

Digital Marketing Specialist at Laserfiche
 

Do you love data? Are you self-motivated and have a passion for marketing, advertising, data and campaign management? If you have experience managing campaigns and projects that deliver and surpass company business goals & expectations, Laserfiche wants you!

We are looking for an analytics-driven Digital Marketing Specialist to plan, analyze, and monitor digital marketing campaigns. You will manage all testing, analysis, and improvement of our various conversion points in the marketing funnel. This role will also be responsible for day-to-day creation, oversight, and management of PPC, SEM, SEO, Paid Social, remarketing, as well as campaign and website performance reporting. You will work closely with the Demand Generation and Digital Marketing team to identify and explore opportunities for new data sources and reporting functionality. 


Responsibilities Include:

  • Responsible for planning, initiating, and managing targeted online media buys for Search, Display, and Social Media advertising campaigns
  • Work with a variety of software platforms, including Google AdWords, Google Analytics, Google Tag Manager, Bing Ads, DSPs, PPC and social media platforms 
  • Analyze website traffic and behavior to provide feedback and strategies to improve user experience and conversion rates using tools like heat mapping and A/B testing.
  • Ongoing analysis of SERPs and recommendation on how to improve results. Reporting on keyword trends, impact of changes and latest results
  • Utilize additional research tools to improve site rankings and make digital media campaigns more effective and efficient
  • Analyze campaign performance and recommend necessary optimizations. Stay apprised of data and analytics technologies within the digital marketing industry 
  • Develop insights, Key Performance Indicators and visual dashboards; report to management and project teams
  • Work internally with staff to plan campaigns, collaborative development of ad content, and provide ongoing campaign reporting and recommendations
  • Collaborate with all departments by contributing to the development of target audiences and communication strategies designed to increase engagement, traffic, sales, and profitability 


What You’ll Need: 

  • BA/BS in Marketing, Business, Computer Science, Finance, Statistics or a related field of study
  • 5+ year’s professional experience in data analytics, digital strategy, paid media, and/or digital media. Preferably in B2B enterprise technology market
  • Experience with SEO analytics tools (e.g. Moz)
  • Advanced Microsoft Excel skills (e.g. pivot tables, macros, functions, etc.)
  • Experience with paid social media platforms (LinkedIn, Facebook, Twitter)
  • Deep digital marketing analytical skills
  • Solid understanding of performance marketing, conversion and attribution modeling.
  • Experience with A/B and multivariate testing
  • Google AdWords and Analytics certified


Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.

Company Reviews

"One less frequently mentioned quality [in Laserfiche employees] is simply not being afraid. Not being afraid of asking questions, of trying something out for yourself, of speaking up."
Brianna Blanchard
Software Test Engineer
at Laserfiche
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Why work with us
Here at Laserfiche, we all share a common curiosity for anything and everything. This brings an all-hands-on-deck approach to our office. Employees quickly become experts in their roles, but more often form cross-functional teams, collaborate at all levels and take on impactful projects from day one.
Culture
Maybe it’s the year-round California sun, but our folks are a social bunch with a knack for sharing their passions: Our foodies dine together at the best joints around LA; the sporty types hit the surf and soccer fields; the sailors charter our company sailboat, The Flying Fiche, to glory on the high seas, and much more.
Perks & Benefits
Daily complimentary lunch
On-site recreation: pool tables, ping pong, free yoga classes
Free medical, dental and vision insurance
Generous 401k matching program
Social clubs: running, sailing, climbing, book club, board game club, hiking and more
Professional development opportunities like Toastmasters International

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