Since 1987, Laserfiche® has used its Run Smarter® philosophy to create simple and elegant enterprise content management (ECM) solutions. More than 30,000 organizations worldwide use Laserfiche software to streamline document, records and business process management.

Digital Marketing Specialist at Laserfiche
 If you’re a digital marketing rock star who thrives on adding sales pipeline value, consider joining the Laserfiche team as an Online Marketing Specialist!

 

By leading initiatives relating to the Laserfiche corporate website, the Online Marketing Specialist enhances customers’ and prospects’ experience with the Laserfiche brand.

 

The Online Marketing Specialist is expected to have the expertise to work closely with Laserfiche Marketing leadership to optimize the online experience for Laserfiche prospects, the ability to proactively respond to feedback and the professionalism to communicate with stakeholders in various roles.

 

The right individual will be an analytically-minded digital marketer who is passionate about the internet—and the ways people interact with it. If you balance deep technical expertise with a healthy dose of creativity, this could be the role for you.

 

Responsibilities include:

  • Leading all SEO initiatives, including identifying opportunities to improve our company’s and content’s search rank and overall website visibility.
  • Managing all Laserfiche web properties, including monitoring the request queue, conducting requirements analysis and testing site improvements.
  • Working with design, technical and content teams to manage the conception, development and deployment of new web properties.
  • Combining analysis with operational execution, including testing, evaluation and improvement of various web conversion points.
  • Proactively communicating ideas for new tests and areas for improvement, while staying up-to-date on changes within the industry.
  • Plan, manage, and execute Paid Search / Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management
     
  • Work with the Manager of Demand Generation to create a lead nurturing strategy that turns marketing leads into sales qualified leads

Requirements:

  • Four-year degree (BA, BS) in business, marketing, psychology, statistics or similar field.
  • 1-3+ years digital marketing experience, including knowledge of SEO, paid traffic channels, email marketing and lead nurturing
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • HubSpot Certification or Inbound Certification a Plus 
  • Prior experience in B2B marketing preferred
  • Understanding of enterprise software, a plus.
  • Ability to organize and prioritize projects in a fast-paced environment with minimal supervision.
  • Excellent analytical, organizational and communication skills (both oral and written).
  • Ability to work well with all levels of internal management and staff, as well as third party vendors. 
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Company Reviews

"One less frequently mentioned quality [in Laserfiche employees] is simply not being afraid. Not being afraid of asking questions, of trying something out for yourself, of speaking up."
Brianna Blanchard
Software Test Engineer
at Laserfiche
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Why work with us
Here at Laserfiche, we all share a common curiosity for anything and everything. This brings an all-hands-on-deck approach to our office. Employees quickly become experts in their roles, but more often form cross-functional teams, collaborate at all levels and take on impactful projects from day one.
Culture
Maybe it’s the year-round California sun, but our folks are a social bunch with a knack for sharing their passions: Our foodies dine together at the best joints around LA; the sporty types hit the surf and soccer fields; the sailors charter our company sailboat, The Flying Fiche, to glory on the high seas, and much more.
Perks & Benefits
Daily complimentary lunch
On-site recreation: pool tables, ping pong, free yoga classes
Free medical, dental and vision insurance
Generous 401k matching program
Social clubs: running, sailing, climbing, book club, board game club, hiking and more
Professional development opportunities like Toastmasters International

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