Since 1987, Laserfiche® has used its Run Smarter® philosophy to create simple and elegant enterprise content management (ECM) solutions. More than 30,000 organizations worldwide use Laserfiche software to streamline document, records and business process management.

Content Marketing Manager at Laserfiche
 Do you enjoy the challenge of engaging and communicating with multiple audiences, taking complex topics and making them simple, and making decisions with a customer-centric mindset?

As a Content Marketing Manager, you will be an integral member of the Marketing Communications team, where you will collaborate with designers, product marketers, sales professionals, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

A successful candidate has an understanding of buyer personas, a talent for engaging an audience, a clarity of goals and success metrics, and the know-how to take complex ideas and communicate them effectively across various mediums. 

If you are highly creative and an excellent content creator, but are also process-driven, think scale, and rely on data to make decisions, we want to talk to you!

Responsibilities Include:

  • Create content to drive leads, subscribers, awareness, and/or other important metrics, including e-books, landing pages, e-mail nurturing sequences, blog posts, case studies, ads for paid search and display, research reports, whitepapers, webinar scripts, infographics, web pages, e-newsletters, guides, and templates
  • Review content and recommend usability improvements, including content clarity, brevity, subject lines, calls to action and streamlined online navigation
  • Develop and maintain a rich content and editorial calendar, as well as plan for future content needs based on audience data and feedback metrics
  • Proactively recognize opportunities to reuse, repackage and optimize content to maximize return on the company’s content investment
  • Enforce and follow established style guides to ensure high editorial standards

What You Will Need:

  • Four-year degree in Marketing, Writing, English, Communications, Journalism or similar field
  • 5-7 years’ experience as a professional content marketing manager, preferably for the B2B/enterprise technology market segment
  • Outstanding writing, editing and proofreading skills, with the ability to communicate in many different voices to adapt to brand, audience, format and purpose
  • Portfolio of quality content, demonstrating versatility in content formats for which this role will be responsible
  • Experience producing content for the web specifically, as well as channel-specific knowledge (blog, WordPress, social, etc.)
  • A high level of creativity, attention to detail, and project management skills
  • ROI focused and metrics-driven, with the ability to clearly articulate the measurable business goal behind the creation of a piece (or series) of content
  • Proficiency using a content management system or HTML editor, inbound marketing software (HubSpot a plus), Google Analytics, and Adobe Creative Suite (particularly Photoshop and InDesign)
  • Bonus experience and skills include demand generation and digital marketing
Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.  

Company Reviews

"One less frequently mentioned quality [in Laserfiche employees] is simply not being afraid. Not being afraid of asking questions, of trying something out for yourself, of speaking up."
Brianna Blanchard
Software Test Engineer
at Laserfiche
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Why work with us
Here at Laserfiche, we all share a common curiosity for anything and everything. This brings an all-hands-on-deck approach to our office. Employees quickly become experts in their roles, but more often form cross-functional teams, collaborate at all levels and take on impactful projects from day one.
Culture
Maybe it’s the year-round California sun, but our folks are a social bunch with a knack for sharing their passions: Our foodies dine together at the best joints around LA; the sporty types hit the surf and soccer fields; the sailors charter our company sailboat, The Flying Fiche, to glory on the high seas, and much more.
Perks & Benefits
Daily complimentary lunch
On-site recreation: pool tables, ping pong, free yoga classes
Free medical, dental and vision insurance
Generous 401k matching program
Social clubs: running, sailing, climbing, book club, board game club, hiking and more
Professional development opportunities like Toastmasters International

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